About Us

Our Mission

The mission of LucidLights is two-fold. The first is to introduce the world to a new means of communication, Light on Air, and in so doing enhance the planet through the products we produce. The second is to enhance the planet by using the profits of the company to support our investors' dreams and the community at large.

Our Team

John CraigJohn Craig
Inventor of LucidLights™ & Chief Technical Officer

John is a programmer with many years of experience programming at all levels and on many platforms. He’s written many programming books – many of them published by Microsoft Press, his latest release was published by O’Reilly Media.

An inventor at heart, John is skilled in electronics and fascinated with the potential of L.E.D.'s as the new medium for so many things, including communication. Even before he invented LucidLights™, he saw the unlimited potential in its application and is thoroughly enjoying the research and development of LucidLights™ products, their spin offs and accessories.

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Ej CraigEJ Craig
Chief Executive Officer

Better known to her fans as EJ Thornton, the author and publisher, EJ Thornton-Craig has brought dozens of books to market in the last six years as the owner of Profitable Publishing. She teaches strategic planning, market readiness, publicity, promotions, web marketing and real-world marketing to authors all over the country. She consults with business owners on how to effectively bring their product or service to market successfully.

The potential to capitalize on LucidLights™ products with their vast and varied applications gives EJ a challenge that any marketer and CEO would dream of. A product with mass market appeal as well as niched and super-niched applications, allows EJ to lead LucidLights ™ down the most profitable paths.

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We have assembled a world class support team, including the following professionals with more brilliant individuals coming on board every day to make the most of this groundfloor opportunity.

  • Design & Preliminary Manufacturing:
  • Attorneys:
  • Design & Manufacturing: Colorado Based Businesses
  • Business Coach: Jonathan Manske of Inevitable Success
  • Strategic Planning and Executive Support: Paul Hoyt of The Hoyt Management Group
  • General Manager / Graphics Design: J. Adam Craig
  • Board of Managers / General Business: A.J. Anderson
  • Board of Managers / General Business: Lisa Minkoff
  • Board of Managers / Non-Profits Advisory: Ann Craig
  • General Business: Tom & Amy Casey